Social media happens to be the biggest platform for reaching out to millions of people worldwide. Nowadays, even the biggest brands focus more on internet branding than offline methods.
The reason is simple. Social media provides maximum outreach to selected and targeted traffic. Social media helps build a strong and loyal user base because of the intelligent form of marketing.
Some of the top notch qualities of social media outreach are –
- Social media reaches out to more than millions of people worldwide each day.
- Audience varies in the form of diverse demography and age. So that’s awesome!
- Targeting audience becomes easy. You can filter your target audience using intelligent social media tools on various networks.
- Since you get people with a variety of mindsets – offering new ideologies and new product variations work quickly.
So what’s the big deal about social media marketing?
Well, cardinals and manners are very important at every aspect of your life. Even while playing a game, your discipline and regulations sets you different from your competitors.
Social media is a delicate platform. People love to find new connections and connect to diverse personalities. But, you must learn your etiquette before leaping forward.
My personal experience in blogging is around 2 and half years now. The first 1 and half year has been very poor and insignificant. I call it poor in terms of my own efforts. I started it as a hobby and was way too relaxed about it. I later realized that it wasn’t something I should be too relaxed about. At least, if I wanted to reach the heights my co-bloggers were achieving.
Last year I learnt the power of social media. I was highly motivated by the amount of followers some of the top bloggers earn from social following.
Harleena Singh was my first idol in terms of building social media following and leads. She is the proud owner of the super popular blog Aha!NOW Life Blog. The amount of traffic she generates from social media is awesome. Just one big reason – she believes in fantastic communication skills while meeting new people each day on the Internet.
Another top motivator for me was Kim Garst. She’s such a role model for all bloggers out there. She herself is a social media expert and believes in creating powerful network options on all major social media platforms.
Ileane Smith has also influenced me largely of late. In fact, I have learnt two very important aspects from her about generating traffic to a blog. She runs her blog at Basic Blog Tips and has a huge social media following. She is also a master communicator. Her videos speak of how much quality she can bring out while relating to an audience.
So what are the social media cardinals?
I have learnt a lot from these people. I follow them day in day out and frankly speaking; I have witnessed the change in returns. Whatever I used to do (or I should say whatever I was not doing previously) had a very low return in terms of social response. Now, I can see the change in front of my eyes.
Here’s my cardinal list for all of you –
- Communicate and make the person feel that he or she is important
Making a person feel that he or she is important is the best you can do. You should always reply back to comments on your blog or PMs on social media platforms. All major social platforms support tagging people. Whenever someone refers to you – refer back to him or her.
2. Don’t behave like a spammer. Behave humanly to new followers or email leads
Stop sending spam replies to email signups and new followers. Stop using those plugins. Instead take some time out to find out who has following you today or subscribed to your email campaign. Find that out and write personally to them. That gives a good impression and shows that you care.
3. Mention social media friends and their work in your status updates
People love to see their names. So, whenever you write something on the social platform don’t forget to put in the names of related people. Social media is magic. These people will love it and will return the favor sometime later.
4. Follow back and show that you are interested in them as well
Just like you love to be followed, they love it too. So, whenever someone follows you on a social media platform; try to return the favor (unless of course the profile is absolutely nonsense or vague). Study says that whenever you follow back someone and thank them for their following – you gain an extra level of confidence in them. They will now share and retweet you content even more.
5. Be positive about your mood on social media networks
Never expose the dull and angry side of yours on social networks. Your followers or even others won’t tolerate that. Comments on other blogs and as well as your blog play a vital role. Your comments will show what personality you are. So, never write in a rough mood. Handle situations intelligently and never show your temper.
This was my experience and mentality shared with you. I am sure some of you have related quite well and others might want to share something of their own…I am waiting for your views in the comments section.