Feedburner, from Google, was one of the earliest forms of sending feeds to your subscribers. Though it is still quite popular, let us dig more into Mailchimp for a change today.
Mailchimp is one of the rising names in the field of email campaigns and email marketing today. One of the best part is the interface that Mailchimp provides you. It is absolutely awesome to work with.
Why Feedburner to Mailchimp – an analysis
Email marketing is one of the primary forms of internet marketing strategies nowadays. You get all the facilities of choosing your campaign type, subscribers list, templates and so much more. Migrating from Feedburner to Mailchimp is very useful in terms of your email marketing efforts. Feedburner provides a very basic template for mailing your blog feeds to your subscribed readers.
Feedburner is really popular because it is a Google initiative now. However, I can guarantee you that once you’re into the Mailchimp interface; you would love to move over form Feedburner to Mailchimp.
Well, our concern in this article is how to import your existing subscriber base form Feedburner to Mailchimp. This is very important if you have already opted for a Feedburner account and are using it regularly at present in your website.
Getting existing readers from Feedburner to Mailchimp
Firstly, you must login to your FeedBurner account and head on to the dashboard. The dashboard is pretty simple. If you are a regular use, this migration from Feedburner to Mailchimp will be very easy for you.
For all my readers, I will make this procedure as simple as possible. So that everyone can quickly get hold of this.
First of all, find a small link at the left hand side of the dashboard. The link says “Subscribers”. Just below “Feed Stats”. Once you click on this link, you will be heading to the page where your current subscribers’ list will show up.
Now scroll down and you’ll see an option called “FeedBurner Email Subscriptions”. Click on that, and a box will slide down. You will now get the option to “Manage your email subscribers list”. This is where your migration from FeedBurner to MailChimp begins.
Once you click on it, you will be redirected to a page where all your existing subscribers will show up.
Just above the list of subscribers, you will find a small link saying “Export CSV”.
Click on the link to download a list of all existing subscribers in a CSV file.
Half of the work is now done.
Keep the CSV file safely as it contains the list of all your leads. Do not misplace or share this details. Sharing unnecessarily might cause spamming and irritate your readers.
The next part is integration from FeedBurner to MailChimp
Once you have the CSV file with you, you’re good to go.
Head straight to the MailChimp official website, and sign up for an account. They have various kinds of accounts including a free subscription for limited number of users. If you have a very large base of subscribers or leads, then it is best to go for a paid MailChimp plan.
As I already told you, they have one of the best interface driven mail newsletter services in the web industry. So, even if you are planning to get a paid account on their site; you won’t regret.
Once you sign up (or if you are an existing customer with them already), login to the dashboard.
Now follow the below steps very carefully –
Go to the tab named “lists”.
In the new page, click on the “Create List” button. This will take you to the new window where you will create your list details
In the new page, fill in all details about your list and what your users would see when they receive mails as part of this list. Along with this, you must also fill in the details of your physical address, in order to facilitate your subscribers with a point of contact.
In the next screen, you’ll be asked to select the mode of list creation. Here you must select, import from CSV.
Select the CSV file in the next screen to initiate the transfer of subscribers from FeedBurner to MailChimp.
Once done, you will be able to find all your FeedBurner subscribers’ mail id in your lists tab, under the list name that you provided.
Well, these were the steps to complete an export from FeedBurner to MailChimp. In case you could not follow or need some more help; you can write down your comments and I shall follow up.