An SEO friendly HTML head will not just be friendly to the search engines, it would bring loads of traffic to your website.
I am sure all of you know pretty well what SEO is. I do not need to blabber over that. Let’s just dive straight into the points.
Just check whether you have SEO friendly HTML head in you webpage. I am sure once you have these points checked, your website will be able to grab huge organic traffic.
Tip 1: Meta tags
Your meta tags are very important. Meta tags are the information that search engine robots look for, while getting information about a website.
Meta tags have a huge significance on your website SEO. Try to provide maximum information about your webpage, with good healthy keywords.
Your keyword or focus word might be of two words, but try associating it with a long string of words or maybe a sentence.
This is called long tail keyword approach. I learned this long time ago from Lisa on her website. This was a fantastic tutorial and you should get something from it too!
The meta tag “keywords” is not so much of importance, as Matt Cutts has mentioned long time ago. He clearly mentioned Google does not use keywords meta tag for SEO!
I also have a write-up defining and explaining why meta tag keywords is not that important. So, you can just go through that too.
So, for an SEO friendly HTML head section, I would say the meta tags would be –
- The author tag is important. Supply your name or blog name. It helps at least for the search engine to track down all relevant content under one author.
- The keywords tag is not mandatory or super effective. But, you might have it. It won’t hurt.
- Be sure to supply the “http-equiv” parameter. That is what renders your page.
Tip 2: Your SEO friendly HTML head would need a title
Your website title is one thing that must be included for sure.
The URL for your webpage and the title attribute – these are the 2 major things that algorithms look for in a webpage first.
The tile tag must be between 75-90 characters in size. That’s the size the search engine prefers. Anything beyond that would be cut off by the robots.
So have a good title. In order to contribute to a great, SEO friendly HTML head, the tile must be meaningful from a human point of view and also must have your focus keyword for the page.
These do not contribute to your SEO, however, you must place them in your head section in order for timely rendering.
Just keep in mind to keep these at the ending section of your HTML head section. Keep the meta and title part first.
The robots must search and get whatever relevant to SEO first. They have no business with these external file URLs. So, they may reside at a lower point.
Tip 4: For bloggers who use WordPress
For all bloggers out there who use WordPress; I have some better opinion about creating an effective and SEO friendly HTML head.
- First, install SEO by Yoast plugin in you WordPress site. This thing is fantastic. You will be able to provide your own URL, meta keywords (if you want) and more.
- Secondly, if you are using WordPress already, you will know that when you write a post, you get an option to supply a title to the post. This title is your page title that goes into the header section. So write wisely and don’t overdo with the keyword.
The Yoast plugin instantly rates your SEO score based on the prime components in your webpage, including header and all information on the page that is about to go live. So, that is a huge relief. You will be able to monitor your approach before the page goes live.